Creative Director, Brand & Team Leader

Senior Art Director 

Autodesk | Mar 2022 – present  

 

As a Senior Art Director at Autodesk, I lead cross-functional design teams in delivering transformative brand experiences that resonate globally
and align with Autodesk’s business goals. My work involves strategic design thinking, human-centered design practices, and cross-functional collaboration to enhance brand identity and innovation across channels.

My key contributions include:

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• Spearheaded a comprehensive brand refresh initiative, aligning visual identity with executive vision and business strategy to enhance Autodesk’s market presence.

• Conducted stakeholder summit to gather insights and feedback on the current brand perception.

• Collaborated with cross-functional teams to develop a cohesive visual strategy that resonates with target audiences.

• Directed the visual experience of flagship events, overseeing digital assets, keynote visuals, and event design to create cohesive, impactful experiences.

• Conducted performance analysis and utilized data-driven insights to inform design strategies and optimize workflows.

• Developed and established brand design principles to ensure consistency and clarity across all marketing materials. 

• Initiated and implemented a brand management tool, streamlining access to brand assets for marketers and enhancing overall brand consistency and cost efficiency.

• Developed experience maps and robust design systems, ensuring brand consistency across all global touchpoints.

• Advocated and trained for WCAG accessibility standards and data-driven design improvements, optimizing workflows and elevating overall design quality.

• Fostered collaboration by continually connecting previously siloed departments, bridging communication gaps to enhance brand adoption and teamwork.

• Trained and managed vendor relationships and collaborations, ensuring alignment with brand standards and effective execution of design projects.

• Managed and mentored a diverse team of creatives, guiding them in delivering high-quality design outputs that align with business objectives.
   

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Director, Graphic Design & Marketing 

Figurr Architects Collective | Jan 2016 – Mar 2022

Directed multidisciplinary teams and managed brand strategy, aligning diverse design projects with the organization’s business goals.
Pioneered a customer-centric approach, creating impactful, scalable experiences for digital and physical channels.

 

Key responsibilities:

 

• Strategized annual marketing plans, monitored budget and performance, and reported on results to drive improvement.

• Led a successful visual rebranding initiative that strengthened brand representation and increased client engagement.

• Oversaw client presentations and photoshoots, creating engaging visual narratives that captured Figurr’s brand essence.

• Directed diverse marketing and design projects while managing print, digital, and video communication materials, ensuring alignment with the brand’s essence and business objectives.

• Strategized and monitored annual marketing plans, and enhanced business development efforts, leading to a 40% increase

• in RFP win rate.

• Provided design leadership for a team of designers, coordinating hiring and managing suppliers to deliver timely and budget-conscious solutions.
  
   

Senior Manager, Brand & Marketing
(Maternity Leave Replacement)

Yellow Pages | Mar 2015 – Jan 2016

Led a creative team through brand strategy development and design for internal and external projects, focusing on enhancing B2B and B2C experiences through strategic, brand-building, and adoption solutions.

 

Key responsibilities:

 

• Led a creative team and managed the end-to-end creative process for various projects, ensuring high-quality outputs aligned with client objectives and brand standards.

• Oversaw collaboration with executive stakeholders, including the CEO and VPs, to ensure alignment between brand strategy and business objectives.

• Collaborated with cross-functional teams to create cohesive brand strategies that drove growth and increased customer loyalty.

• Managed and coordinated with external agencies to ensure on-time and on-spec project delivery.
  
   

Senior Graphic Designer, Artistic & Team Coordination 

Bouclair | Apr 2011 – Mar 2015

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Oversaw and executed creative strategies, designs, and services supporting e-commerce, purchasing, marketing, and visual departments and in-store and digital programs and campaigns.

Key responsibilities:

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• Developed and executed all creative direction for product photography for package designs, digital assets for mailers,

• banners, display ads, videos, flyer layouts, in-store banners, and signage.

• Actively collaborated and planned creative solutions that enhanced and supported campaigns and promotional events.

• Oversaw and monitored budgets for photoshoots, videos, productions, and branding to ensure timeliness and efficiency.

• Researched and hired all freelance and sub-consultants.

• Evaluated and coordinated location opportunities for marketing photoshoots.

• Managed, supervised, and led the graphics team responsible for all creative designs for packaging and campaigns.